JOSINA jewelry - a tribute to beauty and life.
Founder and designer Josina Wilhelmina Bergsøe has a motto: “Everybody has a right to shine”. This is the main philosophy behind her jewelry.

“I have always been passionate, excited and curious about creating great designs”. “Design is everywhere and in everything”, says Josina Wilhelmina Bergsøe


Josina Wilhelmina Bergsøe is well-known throughout Denmark for her dedicated fundraising in aid of breast cancer research. It was, in fact, her own breast cancer that kick started her dreams of creating her own jewelry and her own company, JOSINA. Today, she designs, produces, and sells exclusive handmade jewelry.

 "When I saw the Grim Reaper, and felt the Lord pinch me, all my senses were sharpened and my wishes and hopes for life became extremely present. The result of my new life is my jewelry. It is the crystallization of my tribute to life, to love, to friendship, and, not least, to beauty," says Josina Bergsøe, CEO of JOSINA. She continues:

“I want women and men to feel powerful and beautiful when they wear my jewelry

The JOSINA design
Josina Wilhelmina Bergsøe creates jewelry with clean lines & technical precision. The pieces are minimalistic yet timeless, - luxurious and yet playful.

She makes unexpected details like pendants, that can be worn as both ring and bracelet, ring with precious stone on the inside to create an element of surprise, and jewelry pieces, that allow her customers to create their own style. And finally, she loves to use a lot of diamonds in her jewelry. Great design is all about the detail, and Josina has an eye for details.

Everybody has a right to be beautiful. Everybody has a right to shine. That is what I want my jewelry to express and symbolize.

“I want women & men to wear my jewelry every day forever” Josina explains.

Surrounded by inspiration
“My mind constantly develop new ideas and solutions through the beauty I see and experience”. Says Josina Bergsøe. "Beauty comes in many shapes and from many places. I always embrace beauty when I see it, every curve and every little groove or rounding in my jewelry is an expression of the beauty I have seen and been inspired of”.

“I am very proud of my collection and my desk is swelling with new ideas, shapes, and details soon to be turned into jewelry for women & men who applaud beauty and life just as I do”

Work process
The jewelry is crafted using a combination of both new and traditional techniques. Josina's visual process is hand drawings and 3D design combined with machine and hand finish by the finest local craftsmen in northern Italy. The jewelry is made of 18-carat white and red gold. All diamonds are (G-H, VS), and you will find that Josina Wilhelmina Bergsøe is uncompromising when it comes to the material and the quality of her jewelry.

All our pieces are handmade by our suppliers in northern Italy. The jewelry is crafted using a combination of both new and traditional techniques. We are constantly monitoring our suppliers who all follow general requirements to improve legal and regulatory compliance and secure a commitment to responsible business practices as:

  • responsible supply chains and human rights, support community development, promote anti-corruption efforts
  • comply with international labor conventions and ensure responsible working conditions
  • to protect the health and safety of both people and environments, and to use natural resources efficiently
  • to secure responsible exploration and mining practices that protect potentially affected communities and environments from adverse impacts

Our production line involves very few interactions

– from design to final product - to secure an efficient and environment friendly approach. Furthermore we don’t spend energy on physical shops as we only sell via our homepage. Our showroom is also our living room. Being 100% online means that all our marketing take place on the web securing no use of paper and billboards for advertising. We only use paper for wrapping, produced by Danish suppliers who are eco-friendly.

Apart from being the designer and CEO of JOSINA
Josina Wilhelmina Bergsøe was for 8 years a member of the board of the A Race Against Breast Cancer Foundation – the last 6 years as chairwoman. She is a highly requested Keynote speaker concerning; The after-effects of cancer - and how you move on.

For 23 years she has developed company profiles, design, communication, and branding for some of the largest companies in Denmark.

She was the idea woman (and whip) behind the "Bald is Beautiful" runway in 2012, 2013, and 2014 where Bald women undergoing chemotherapy acted as models presenting haute couture dresses and high fashion. The event was followed by exhibitions in aid of breast cancer research.

Josina Wilhelmina Bergsøe is the mother of three children and married to Søren Bergsøe. Josina Bergsøe is the author of two books: "Tabuknuseren" (The Taboo Crusher) and "Senfølger efter kræft - sådan kommer du videre" (The after-effects of cancer - this is how you move on).

Where to buy
You can buy the exclusive and handmade jewelry online. We deliver worldwide and offer 28 days right of return, neither at extra costs.

Meet Josina

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