About

JOSINA jewelry is a tribute to beauty and life.
Founder and designer Josina Bergsøe has a motto: Everybody has a right to shine, sparkle, and feel sophisticated and exclusive. That is why she has created her jewelry.

“I want to make women feel powerful and beautiful when they wear my jewelry” says Josina Bergsøe

Josina Bergsøe is well-known throughout Denmark for her dedicated fundraising in aid of breast cancer research. It was, in fact, her own breast cancer that got her dreams started of creating both her own jewelry and her own company, JOSINA. Today, she designs, produces, and sells exclusive handmade jewelry.

"When I saw the Grim Reaper and felt the Lord pinch me, all my senses were sharpened and my wishes and hopes for life became extremely present. The result of my new life is my jewelry. It is the crystallization of my tribute to life, to love, to friendship, and, not least, to beauty," says Josina Bergsøe, CEO of JOSINA. She continues:

"Everybody has a right to be beautiful. Everybody has a right to shine, sparkle, and feel sophisticated and exclusive and one hundred percent on top. That is what I want my jewelry to express and symbolize."

The jewelry is produced in northern Italy and made with 18-carat gold, white gold and red gold. All diamonds are white (G-H, VS), and you will find that Josina Bergsøe is uncompromising when it comes to design and jewelry.

Surrounded by inspiration
Josina Bergsøe finds her inspiration in many places:

"Beauty comes in many shapes and from many places. I always embrace beauty when I see it. Every curve and every little groove or rounding in my jewelry is an expression of the beauty I have seen and been inspired of. I am very proud of my collection and my desk is swelling with new ideas, shapes, and details soon to be turned into jewelry for women who applaud beauty and life just as I do," says Josina Bergsøe.

You can buy the exclusive and handmade jewelry online. We deliver worldwide and offer 28 days right of return, neither at extra costs.

About Josina Bergsøe
Apart from being the designer and CEO of JOSINA, Josina Bergsøe is chairwoman of the board of the A Race Against Breast Cancer Foundation. For 23 years she has worked with developing company profiles, communication, and branding for some of the largest companies in Denmark - among others as Head of Corporate Branding & Design, COWI. She was also the idea woman (and whip) behind the "Bald is Beautiful" runway in 2012, 2013, and 2014: Bald women undergoing chemotherapy acted as models presenting haute couture dresses and high fashion. The event was followed by exhibitions in aid of breast cancer research. Josina Bergsøe is the mother of three children and married to Søren Bergsøe. Josina Bergsøe is the author of two books: "Tabuknuseren" (The Taboo Crusher) and "Senfølger efter kræft - sådan kommer du videre" (The after-effects of cancer - this is how you move on).

Meet Josina

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