About Josina Wilhelmina Bergsøe
From Vision to Creation
JOSINA jewelry - “Everybody has a right to shine”
Every Journey Has a Spark
Founder and designer Josina Wilhelmina Bergsøe lives by a simple motto: “Everybody has a right to shine.” Design, branding, and communication have been her lifelong playground—leading design teams and creating experiences that blend beauty and function. It’s her DNA, shaping ideas into beautiful, functional experiences. When life took an unexpected turn with a breast cancer diagnosis, she stepped away from corporate life and dedicated eight years to non-profit initiatives and fundraising for breast cancer research. That chapter deepened her perspective and sharpened her drive to create something lasting and meaningful. The result is JOSINA—a jewelry brand built on passion, precision, and a belief that everyone deserves to shine in their own way.
A tribute to life, to love, to friendship & beauty
Why I do what I do
“Years ago, I stared straight at life’s edge—and it stared right back. That moment sharpened every sense and every dream I had for the future. It lit a fire in me, a promise to live boldly and beautifully, and to create something lasting. My jewelry became that promise in physical form—my love letter to life, to love, to friendship, and yes, to unapologetic beauty,” says Josina Wilhelmina Bergsøe, Founding Creative Director at JOSINA.
“Everybody has a right to be beautiful. Everybody has a right to shine. That’s what I want my jewelry to express”
Josina Wilhelmina Bergsøe
Minimalistic yet timeless, - luxurious and yet playful
The JOSINA design
Josina creates jewelry with clean lines and technical precision, where minimalism meets timelessness, and luxury shakes hands with playfulness. She loves designing unexpected details: pendants that double as rings or bracelets, hidden gemstones on the inside of a band for a secret sparkle, and pieces that invite you to build your own look. And yes—diamonds. Lots and lots of diamonds. Because great design lives in the details, and Josina’s eye catches all of them.
“I want women and men to feel powerful, beautiful, and just a little unstoppable when they wear my jewelry”
Josina Wilhelmina Bergsøe
I always embrace beauty
Surrounded by inspiration
“My mind is a popcorn machine—constantly firing new ideas shaped by the beauty I see everywhere. Beauty comes in all forms and places, and I grab it with both hands whenever I find it. Every curve, every groove, every soft edge in my jewelry is my way of saying: I saw beauty, and I made it wearable,” Josina says. “I’m deeply proud of my collection, and my desk is bursting with sketches, shapes, and wild little ideas soon to become jewelry for women and men who, like me, celebrate beauty and life.”
“My mind is a spark factory—constantly inventing new designs and solutions pulled straight from the beauty I see in life”
Josina Wilhelmina Bergsøe
Hand drawings meet high tech
The Work process
Each JOSINA piece is crafted using both traditional and cutting-edge techniques. Josina starts with hand sketches and 3D design, then works closely with the finest local artisans in northern Italy to finish each piece by hand. All jewelry is crafted in 18k yellow, white, or red gold and set with top-quality diamonds (G–H, VS1-2). When it comes to materials and craftsmanship, Josina is, quite simply, uncompromising.