A universe that’s been here all along

A new interior universe, now living inside josinacopenhagen.com
Hello you, I’ve been quietly busy. Not in a dramatic, brand-launch kind of way. More in the this-has-been-brewing-for-some-time kind of way. I’ve opened a new universe. It now lives inside my website, josinacopenhagen.com, under its own name: JOSINA DECOR.

“Design is not about following trends – it’s about following you”

And here’s the important part. It’s not new-new. I’ve been working with spaces, atmosphere and interiors for some years now. For myself. For friends. For clients. Guided by intuition, curiosity and a very hands-on way of working. I never really called it a brand. I simply did the work. Until now.

“Good design often starts long before it gets a name”

JOSINA DECOR is where my way of seeing spaces lives. It’s about composition, contrast and confidence. About knowing when to go bold, and when to pull things back. About creating rooms that feel like people. Design is not about following trends – it’s about following you. From layout and furniture placement to colour, lighting and curated details, I design spaces with clarity, depth and feeling.

Spaces don’t need to behave. They need to feel right”

You’ll find JOSINA DECOR directly on josinacopenhagen.com. It sits right there in the menu. Click it, and you’re in. It felt right to finally give this work a proper home. A place where the process, the thinking and the energy behind it can be explored. Without rushing it. Without overexplaining it. The universe also lives on Instagram at josina.decor. Snapshots from my visual journal. I share moments, moods and musings from my life in Copenhagen, Cannes and everywhere in between.

“Inspiration doesn’t follow a plan. It follows curiosity”

Just to be clear. I’m still designing jewellery
Jewellery and interiors have always been closely connected for me. One lives on the body. The other shapes the space around it. To end this update, I’m adding a small sparkle with a sense of humour. Pooh. Inspired by my favourite bear, Winnie the Pooh. Tiny, slightly chubby, and full of personality. Diamonds on the head, ears and tummy. Playful, nostalgic and quietly luxurious. For those who still carry a bit of youthful whimsy in their heart. As Pooh once said, “Sometimes the smallest things take up the most room in your heart.” This particular piece features a black diamond set in the belly. There is only one. A true limited edition. If you want this exact pendant, you’ll need to write to me directly. It’s not the one shown on the website. And there won’t be another.