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Private Styling – JOSINA DECOR

Personal. Functional. Beautiful.

Interior design that feels like home

I offer styling for private homes – whether it’s a complete transformation, a room refresh, or help tying everything together.
Each project is tailored to the people who live in the space. Because no two homes – or lives – are ever the same.

I work with individuals, couples and families to shape spaces that reflect who they are, how they live, and how they want to feel in their everyday.

“From layout and furniture placement to colour, lighting and curated details – I design spaces with clarity, depth and feeling”

Josina Wilhelmina Bergsøe

Intuitive design, grounded in who you are

My Approach

Great design doesn’t start with a Pinterest board – it starts with people.
Before I choose a single piece, I begin by understanding how you live, move, and feel in your space.

My process is deeply personal. Together, we walk through each room, exploring how it’s used, how you’d like it to feel, and how you experience your everyday.
Do you cook while the kids play nearby? Do you read in bed while your partner sleeps? Do you need structure – or freedom?

These small but essential details shape the way I design. I believe interiors should support your habits, soothe your senses, and reflect your personality – not fight it.

My approach to interiors is intuitive yet precise.
I believe homes should reflect the lives lived inside them – and that the smallest detail can make the deepest impact.
Whether it’s a vintage mirror, a brutalist vase, or a perfect splash of emerald green, I’m endlessly searching for the thing that makes a space feel alive, elegant, and unmistakably personal.

How it works

Initial Consultation
Every project begins with a 2-hour on-site consultation.
We walk through the rooms together, talk about how you live, and clarify the scope — whether it’s one room, several spaces or a full home refresh. We also discuss your budget, so the design direction is grounded from the very beginning. It’s helpful if you’ve considered:
• how many rooms you’d like to work on
• the atmosphere you dream of creating
• your daily rhythms and functional needs
• the budget you wish to stay within

My Method
My way of working is personal and intuitive. I move through your home with you, asking questions about how you live, move and feel in each space. It’s about light, habits, mood, flow — the things that quietly shape your everyday life. It’s an anthropological approach where your life becomes the starting point, and every design decision grows out of real needs and lived experience.

Moodboard & Concept Direction
After our consultation, I create one overall moodboard that sets the direction for your project. It defines the atmosphere, the colour story, the material mood and the red thread — and highlights the key challenges we will be working with. The moodboard is conceptual rather than product-specific, but it is highly actionable. It shows how we will approach the space, what needs attention, and the visual language that will guide the entire design process. It becomes our shared compass — the place where clarity, feeling and intention meet.

Price for Moodboard & Concept Direction: €700

Flexibility
Once you’ve seen the moodboard, you can choose to:
• continue to detailed interior proposals
• adjust the direction, atmosphere or budget
• refine the feeling you want more (or less) of
• or simply take the ideas with you and continue on your own.
This stage is where the project takes shape — softly, clearly and at your pace.

Detailed Interior Proposals
If we move forward, I translate the concept into specific solutions for your home:
• furniture, lighting, rugs and textiles
• colours, materials and spatial flow
• art, objects and curated details
• elements that bring coherence, personality and depth.
This phase is billed by the hour.
Hourly rate: €175

What I Do Not Provide
I don’t create architectural drawings, technical plans or 3D models.
My work is intuitive and spatial — rooted in scale, proportion, atmosphere and the lived reality of each room. I measure where needed to ensure pieces fit, but I do not deliver measured floorplans or 3D visualisations.

Implementation & Styling
When everything is ready, I help bring it to life. Implementation, adjustments and styling take place through 2-hour on-site sessions, billed at the standard hourly rate.

Stand alone Consulting Sessions
If you simply need ideas, clarity or a fresh perspective, you can also book me for a min. 2-hour consulting session without entering a full project.
All rates are excl. VAT.

Interested? Let’s begin with a conversation

Call me at +45 2899 3328 or just drop me a message.

“Snapshots from my visual journal I share moments, moods and musings from my life in Copenhagen, Cannes and everywhere in between. Tap in below”

Josina Wilhelmina Bergsøe